@article{Oyarzún Maldonado_2021, title={“The school that I seek, the school that I offer”: Contents and rationalities of the educational offer of the Chilean school market}, volume={29}, url={https://epaa.asu.edu/index.php/epaa/article/view/4992}, DOI={10.14507/epaa.29.4992}, abstractNote={<p>Chile’s school system is a unique social space for analyzing the enactment of market policies and accountability. The article presents research that examines the contents and rationalities of the <em>educational offer</em> of schools in Santiago de Chile. The <em>educational offer</em> was operationalized through external advertising posters that, following S. Ball’s theory, constitute <em>fabrications</em>, i.e. images or versions of schools, which may or may not be true, and whose purpose is to respond to the disciplines of the market. In the methodological sense, a <em>mixed sequential approach</em> was used that, in the <em>first quantitative phase</em>, allowed to analyze predictor variables of the use of posters in a population of schools and identify prototypical posters. Then, in <em>the second qualitative phase</em>, the sociocultural interpretation that managers and families made of the prototypical posters was investigated. The integration of quantitative and qualitative findings suggests that: (a) the assistance grant has a significant influence on suppliers’ business conduct and positioning strategies; (b) the consolidation of a <em>performative quasi-market</em> induces suppliers to seek to attract a disadvantaged audience in socio-economic and academic terms; (c) educational actors develop arguments for differentiated student profiles according to school types, justifying dynamics of self-segregation; and (d) state program’s and recognitions are recontextualized as advertising inputs and means to certify the educational offering.<strong></strong></p>}, number={January - July}, journal={Education Policy Analysis Archives}, author={Oyarzún Maldonado, Cristian José}, year={2021}, month={Feb.}, pages={13} }