Saldaña, Christopher Michael, Kevin Welner, Susan Malcolm, and Eleanore Tisch. “Teachers As Market Influencers: Towards a Policy Framework for Teacher Brand Ambassador Programs in K-12 Schools”. Education Policy Analysis Archives 29, no. August - December (August 30, 2021). Accessed August 10, 2022. https://epaa.asu.edu/index.php/epaa/article/view/5654.