Saldaña, Christopher Michael, Kevin Welner, Susan Malcolm, and Eleanore Tisch. “Teachers As Market Influencers: Towards a Policy Framework for Teacher Brand Ambassador Programs in K-12 Schools”. education policy analysis archives 29 (August 30, 2021). Accessed October 23, 2021. https://epaa.asu.edu/ojs/index.php/epaa/article/view/5654.